What is wrong with sustainable fashion?


More and more companies have decided to launch innovative garments manufactured in an environmentally friendly way due to the increasing demand from users. To distinguish this type of garments the most convenient is to look for eco-labels and certificates of organic production that carry these garments, as we discussed in another article on eco-labels.

Among the advantages of the manufacture of organic clothing is the reduction of pollution that is poured into our environment and that its use is beneficial for our skin, since natural fibers contain fewer substances that cause allergies because they are not treated with chemicals.

Pros and cons of sustainable fashion

Whether we like it or not, fast fashion has completely changed the way we shop. We no longer value what we have because what we have has cost us little effort and money to get, in addition to having little value in general we get tired of it before and this industry is already responsible for creating a new need, ending up discarding what we already have to replace it with new and apparently better options. And so on and so forth in a continuous loop.

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Here a little bit of history that never hurts! Prior to the 1800’s most people relied on raising sheep to get wool to spin yarn and weave cloth for… well, you get the idea. The fashion cycle finally accelerated during the Industrial Revolution, which introduced new textile machines and factories, which accelerated the production of clothing also causing the price of clothing to drop dramatically.

Companies then began making clothes for middle-class women, but what about those with low incomes? They were still making their own clothes, in addition to being subcontracted from their homes and with very low wages to perform a part of the production process of the companies. This is how it all started and would become the basis of most modern production today.

Benefits of sustainable fashion

Due to cost savings, most of the fashion supply chain – raw materials, production and marketing – is done in different parts of the world. Especially fast fashion items have to be transported thousands of kilometers by plane or ship to reach their destination. This, together with the energy used in both the supply chain and the consumption phase, translates into a significant carbon footprint.

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Another of fashion’s environmental problems is the production of synthetic polymers that are used in the manufacture of garments to make them last longer. However, they are not found naturally on the planet, so they must be manufactured synthetically.

Sustainable fashion examples

This is another of the most widespread myths. If we think about it coldly, perhaps we should ask ourselves if we have become accustomed to the fact that the price of a T-shirt is 3€… Sustainable fashion is based on values defended by each of the agents involved in the production process. This includes decent wage conditions for workers and toxic-free processes that do not abuse the planet’s natural resources. These factors will obviously be intrinsically linked to a higher but not exorbitant price.

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Something that, on the contrary, does not occur in the large fast-fashion chains, where products are offered at rock-bottom prices at the cost of precarious working conditions, use of toxics in the manufacture of garments, etc. Therefore, it is not that sustainable fashion is expensive, it is that we need a change of mentality towards a new way of consuming more consciously in which we buy less quantity, but better quality. So let’s learn to take care of our clothes so that they last longer…