Is Starbucks an ethical brand?

Starbucks Human Resources

Starbucks is also in charge of addressing social impacts when it comes to the environment by taking into consideration waste management, water quality protection, conservation of natural resources, preservation of biodiversity and reduction of the use of agrochemicals during the purchasing process.

Starbucks supports its social responsibility in the C.A.F.E. (Coffee and Farmer Equity) Practices, the brand’s integral coffee purchasing program that not only guarantees its quality but also promotes social, economic and environmental standards. The program was developed in 2004 in collaboration with Conservation International (CI), an organization in charge of promoting, supporting and initiatives that contribute to the environment.

As a result, Starbucks has established nine Coffee Grower Support Centers in key coffee growing regions around the world, including Colombia. In 2012, Starbucks started the Center in Manizales in order to support Colombian coffee growers, regardless of whether or not they sell coffee to the brand, by providing them with resources that allow them to reduce production costs, pests and diseases in order to improve the quality of their coffee. Currently, in Colombia, more than 120,000 farms located in 12 departments of the country actively participate in the program.

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The cornerstone of our ethical sourcing approach to buying coffee is Coffee and Farmer Equity (CAFE)…CAFE Practices has helped Starbucks create a long-term supply of high-quality coffee and has had a positive impact on the lives and livelihoods of coffee farmers and their communities.Is Starbucks a sustainable company? In 2020, Starbucks committed to a resource-positive future, formalizing environmental goals to halve its carbon, water and waste footprint. As a progression toward those goals, the company is committing to Carbon Neutral Green Coffee and to conserve water use in green coffee processing by 50%, both by 2030.

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Starbucks Values

Of course, the price of Cold Brew coffee is notably higher. As item sales remain flat, Starbucks is also investigating what possibilities there are for tempting its consumers with higher-priced products. Specialty coffee and more luxurious varieties could soon dominate the menus of major Starbucks in both the U.S. and other countries around the world.

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In addition, with new expansion initiatives in Asia, Starbucks is placing special emphasis on locating its locations in ways that make them more familiar, welcoming and understandable to customers in other countries.

The coffeehouse chain is not known for undertaking the implementation of cutting-edge technologies without a clear plan. This is something that should not be misunderstood, Starbucks is not a technophobic company.

Technological innovations have continued during this era of digital transformation of the restaurant business, sometimes with problems, such as the bottlenecks that formed during the first weeks of using mobile reservations; but when such problems have arisen, Starbucks has been able to correct them quickly.

Starbucks case

Most coffee drinkers will tell you that coffee, especially in times of uncertainty, is more than a beverage. A cup of coffee can represent comfort, stability, a respite: a bit of normalcy, especially in a world that currently seems to be anything but. It represents the same for the people who grow coffee.

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In 2013, Starbucks® purchased a coffee farm in Costa Rica called Hacienda Alsacia to better understand these challenges and seek solutions. Since then, the farm has become a global hub of research and discovery: discoveries that the team hopes will help coffee farmers around the globe and the ongoing challenges they face.

Blanco, a seventh-generation coffee farmer, said he was born into a family of coffee growers and remains dedicated to the future of his family’s crop and land. He also loves to imagine how his family’s coffee gets into the cups of coffee drinkers.