Why is sustainability important for development?

Sustainable development un

Sustainable economy is based on a set of strategies that take into account not only financial profit, but also people’s quality of life and harmony with nature. In other words, economic, social and ecological issues must be managed in a balanced relationship, with the aim of providing current and future generations with integral wellbeing. This economy is built on ethical principles, solid financial foundations and innovation where the environment suffers the least possible negative impact.

In order to achieve its objective, it uses available resources to the maximum extent possible. The future significance of this economic model lies in the efficient and responsible management of natural resources. The sustainable economy seeks long-term benefits, not only for companies, but also for humanity. With this economic model, future generations will be able to develop their capacities in the best possible way, with the use of natural resources valued and sustained over time, due to the rational treatment of nature.

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Characteristics of sustainable development

What are the Sustainable Development Goals? The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet and ensure that by 2030 all people enjoy peace and prosperity.

Progress has also been limited in other regions, such as South Asia and sub-Saharan Africa, home to 80% of the world’s population living in extreme poverty. In addition, new threats posed by climate change, conflict and food insecurity require greater efforts to lift people out of poverty.

The Sustainable Development Goals are a bold commitment to finish what we started and end poverty in all its forms and dimensions by 2030. This requires focusing on the most vulnerable, increasing access to basic resources and services, and supporting communities affected by conflict and climate-related disasters.

Environmentally sustainable development

To achieve these objectives, it must be clear that the commitment must be faced by all the actors in society; people have to contribute as far as possible so that our daily lives show an ever greater commitment to sustainability. Companies are also very important, and the truth is that there are many companies that demonstrate a great commitment to sustainability, as is the case of SOS Rice, which has started an interesting initiative to measure the environmental impact produced by one kilogram of its rice.

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The 17 global objectives ODThese 17 global objectives established by the UN, try to set concrete indicators so that all actors in society, such as the private sector, society and governments can walk in the same direction in order to make sustainability real. These goals are:

Social sustainable development

At the Rio + 20 Summit, Colombia spoke of Sustainable Development and was applauded for its speech, but beyond words, a real commitment is needed from countries, which must go hand in hand with business support.

The approach is based on recognizing that beyond maximizing economic gains, which are very important, we must also develop strategies aimed at innovation in products and services. It is also a matter of adopting an integral form of business model development to face competitiveness in the markets. The sustainability formula is:

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To talk about sustainability is to give a different approach to business, without losing sight of the importance of economic returns, but contributing to this development the environmental and social components.

It is then when it becomes necessary to generate an organizational culture that contributes and makes synergy with those modern business strategies that aim to sustainable development and that are directed to: