The American Beverage Association, whose members include Coca-Cola Co, PepsiCo Inc and Dr. Pepper Snapple Group Inc, and the Alliance for a Healthier Generation announced the plan at the Clinton Global Initiative annual meeting in New York.
The soda makers plan to reach their 2025 goal by educating communities to reduce calorie intake and offering more “zero” or low-calorie products, including bottled water.
The measure will most likely be based on sales volume, calories per serving and the U.S. census population, said Susan K. Neely, president and chief executive of the American Beverage Association.
Such initiatives to lower calorie content are not new. In 2006, the American Beverage Association and the Alliance for a Healthier Generation teamed up to reduce calories in beverages in schools.
Diet Coke good or bad
“We are very pleased to welcome Bai to our family of great brands,” said Larry Young, President and CEO of DPS. “In a relatively short time, Bai has achieved a leadership position in the enhanced water category and has now extended that success into other fast-growing and profitable categories. We are equally impressed with its innovation pipeline offering what consumers are looking for in great tasting, low-calorie beverages with natural flavors and no artificial sweeteners.”
What is the most harmful soda
A clear example is Diet Rite Cola, a drink that besides having a rich flavor, is sweetened with Splenda®, contains no calories, sodium or caffeine, making it an excellent option for those who live with diabetes and for those who, in addition to looking for a good figure, are also looking for more convenient options for their health.
Diet Rite Cola is a beverage that has achieved great acceptance in the U.S. market and today we can find it in the Mexican market as an ideal product for active young adults who are looking for the perfect balance between fulfilling their obligations and enjoying life.
Diet Rite Cola is available in 600 ml pet. presentation in the main self-service stores, which will allow consumers to create awareness of acquiring products that contribute to health care with a great tasting beverage.
Dr Pepper Snapple Group Inc. is the leading producer of flavored beverages in North America and the Caribbean. Our success is generated by more than 50 brands that are synonymous with fun, flavor and freshness. We have 6 of the top 10 non-cola soft drinks and 9 of our 12 brands are No. 1 in their flavor category.
Eunice Zhang does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
Artificial sweeteners are everywhere, but the jury is still out on whether these chemicals are harmless. Also called non-nutritive sweeteners, they can be synthetic, such as saccharin and aspartame, or naturally derived, such as steviol, which comes from the Stevia plant.
To date, the U.S. Food and Drug Administration has approved six types of artificial sweeteners and two types of natural non-nutritive sweeteners for use in foods.
The American Diabetes Association-the most respected professional group focused on this condition-officially recommends diet sodas as an alternative to sugary drinks. To date, seven municipalities have established a tax on sugar-sweetened beverages to discourage consumption.